Brand Identity & Logo Design
Radian National Training Visual Identity
I implemented several design standards and templates for a consistent look & feel for Radian’s training content. These were designed to fit seamlessly with Radian’s existing brand guidelines.
Course Title Lockups
For a consistent display of course information, I implemented a course title lockup with specifications for social media, Adobe Connect, PowerPoint, and other documents. The course title is placed on a color-coded background, using brand colors to indicate the subject area.
In addition to the course catalog, which is a multi-page web-only document, the course trifold below is designed specifically for print on card stock. The background shapes match up when folded correctly.
The QR codes were added as a convenient way for users to access web content using their smartphones.
Class project for Typography, Fall 2018. A group project with Johnathan and Duong. We were asked to create a comprehensive brand identity for a bookstore. Yūgen—books, coffee, suffering—is an elusive but dynamic brand for a bookstore that provides a haven for deep, slow thought in the relentless pace of modern life.
Rebranding for OhSnap Photography when I became its manager in 2017. This was a part of a wider effort, improving online presence, streamlining the booking process, and hiring photographers.
This is a simple set of logos and guidelines for MEME Week in 2014, a Promotions and Web Committee effort. Identity required one encompassing brand, and a variation for each day’s agenda.